Home222 Day

I contributed to copy, social strategy, and creative direction for Home2 Suites’ 2/22 brand holiday activation. 222 mystery boxes were sold on IG Shop for $2 each, with a few hiding a golden ticket for a free night’s stay. The campaign showcased Home2 as a fun, inventive brand while encouraging travelers to keep the brand top of mind for upcoming trips. The boxes sold out in 18 minutes!​