Big 10 Fan Fest

As the official partner of the Big Ten Football Championship, Hilton brought Fan Fest to life with nostalgic Graduate Hotel vibes, Hampton waffles, and exclusive access for Hilton Honors members. I supported social strategy, creative direction, and copy across Graduate by Hilton, Hilton Honors, and Hampton by Hilton, creating content that connected fans to the energy of the weekend and highlighted the many ways Hilton brings you closer to the teams and moments you love.