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Charlotte Williams
Creative & Content Strategist
Big 10 Fan Fest
Building a social-first fan experience around college football culture
My Role
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​Led copy across all campaign social content
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Developed TikTok and Reels concepts, scripts, and storylines
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Defined tone of voice and social messaging systems across brands
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Partnered on social strategy and creative direction
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Wrote all captions, supers, and platform-native copy​
Takeaway
This project showed how hospitality brands can participate in sports culture through audience behavior and storytelling—not just sponsorship visibility.​
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