Hilton TikTok

I lead copy and storytelling for Hilton’s TikTok, shaping the voice that drives the brand’s organic presence. I collaborate on all concepts from ideating to production, creating trend-driven, on-brand content that resonates with audiences in real time.​

 

Our goal was to grow engagement, increase followers, and reach new audiences. Our work has scaled content 387% YoY, driven a 10x lift in engagement, reached 529M+ views, and grown Hilton’s following from 110k to 480k — all while saving $1.05M. Through consistent storytelling and creative collaboration, I’ve built a TikTok presence that entertains and deepens Hilton’s connection with travelers worldwide.